![]() Like kerning, tracking also describes the spacing between letters. In the above example, kerning separates the two “T”s to improve readability. Common fonts have specific kernings for every pairing of adjacent characters, so all letters fit together snugly. Fonts can have smaller or wider kernings to improve legibility and avoid awkward gaps. Kerning is the horizontal space between two specific characters. 24 px), and may have other special stylizations applied (e.g., italicized or non-italicized, rounded or unrounded).įor example, the fonts “Helvetica Light (12pt),” “Helvetica Regular (16pt),” and “Helvetica Bold Oblique (20pt)” are three fonts in the “Helvetica” typeface: Every font within a typeface has a specific weight (i.e., bolder or lighter), size (e.g., 16 px vs. A font is a particular instance of a typeface. Common typefaces include Times New Roman, Arial, Helvetica, Courier, and Calibri.īut hold on, aren’t those fonts? Not exactly. Typefaces and FontsĪ typeface is a specific look and feel applied to a set of alphabetic and numeric characters. To better understand how to introduce effective type to your website, let’s first cover some fundamental terminology in the field of typography, and how each term applies to web design. All of these details matter, since they amount to a comfortable reading experience for as many visitors as possible. multiple device types and screen sizes - text should be legible across any digital medium.įor all of these considerations, web typography gets its own special category.Īdditionally, web typography encompasses both how we design the look of the text itself - fonts, colors, and styling - as well as how we present the text on its respective web page.accessibility, because not all internet users perceive or interact with web text in the same way.skimmability, as users tend to land on web pages looking for something specific and want to find it fast. ![]()
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